
04-25-2007
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MC DIY Turbo Guy
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Join Date: Aug 2006
Location: Rocky Mountain House, AB
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A new email I recieved from our illustrious leader at FOMOCO.
I quote:
Quote:
Information MBG - MARKETING BULLETIN Great Quality Story
MBG 2007-159N Published: 4/24/2007
st1\:*{behavior:url(#ieooui) }To: All Ford of Canada Dealers
The purpose of this memo is to share with you a great story as last week we reached an important milestone in our quality journey. That is, our Ford and Lincoln vehicles have reached Toyota-brand quality.
Based on the first-quarter 3 Months-in-Service GQRS (Global Quality Research System) report done in the U.S. ? which measures our customers? impressions of their new vehicles after having driven them for three months ? Ford, Lincoln and Mercury vehicle quality now is in a statistical dead heat with Toyota. Below are some highlights:
? Our TGWs (things gone wrong) reported are 1,456 compared with Toyota?s 1,453 ? a .003 troubles per vehicle difference.
? We also bested Nissan (1,457 TGWs) and fell just under Honda (1,313 TGWs) which ranked first in the survey.
? Five of our vehicles also ranked as segment leaders for top quality: Ford Fusion in midsize cars; Ford Mustang and Shelby GT500 in sports cars; Ford Expedition MAX in large traditional SUVs; and the Lincoln Navigator in large premium utilities.
And the good news continues: Two product development functional areas ? Body Interior and Electrical systems ? beat Toyota and achieved best-in-class status. Two additional areas ? Chassis and Vehicle Development & Engineering Control ? are performing at Toyota levels.
Very encouragingly, history shows that our GQRS results very closely track to the various external J.D. Power quality reports, the next of which will be out in June. The progress we've made in this area is a testimony to our solid launches, the teamwork demonstrated by all areas of the company and from our suppliers, and by listening to our customers. These results are very exciting and another sign of progress on our Way Forward plan. And while we should be very proud to be making so much progress on vehicle quality, this is only the beginning. We cannot and will not let up.
Our turnaround depends on our continued focus in this area. Improving the quality, safety, design and innovation of our products remains our top priorities as we deliver more products that our customers really want.
While this is an internal study and will not be published, please be sure to share this information with your team to show them the progress we are making and to provide added confidence when discussing our products.
Sincerely,
William H. Osborne
President & CEO
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